The people trying to conceive

I feel like people don't really put as much thought into women who are ttc (trying to conceive) or the women who are just heartbroken over false positive pregnancy tests. That kind of thing is really sad. If you thought you were pregnant and you are attatched to what you thought was your baby then you have a right to grieve and you have a right to treat it as a loss. I dont understand why people don't see it as an important loss or feeling